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Link description facebook ad9/28/2023 ![]() There’s been a shift towards more colorful ads, introducing more flexibility in regards to the brand CVI.Advertisers create all their ads in two formats: for the feed and story placements.All top brands use a mix of video and static ad creatives.Here are the top 5 trends in Facebook ad creatives in 2021: This year, when browsing the Facebook Ad Library for the best new static Facebook ad creatives, I noticed several trends: bold use of color and text as well as a more creative and fun approach to visual communication. It’s a video ad, it’s fast-paced and engaging, it features user-generated content, and it’s also showcasing the product later in the video. I chose this Facebook ad example by Spotify to open the roundup as it’s the epitome of the perfect ad creative in 2023. In 2023, more brands will be collaborating with content creators to produce their video ads.īut hey, let’s cut the talk and let these smart Meta ads speak for themselves. The UGC video ad trend – While promoting UGC (user-generated videos) is the #1 strategy on TikTok, it’s been only slowly adopted by Meta advertisers.Naturally, all portrait-format ads should be videos. There are even more portrait-story format ads – some B2C brands have nearly given up on the Feed ad placements and bet big on Stories and Reels. ![]() While these creatives may have performed really well, testing a new creative idea biweekly would certainly yield even better results.
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